advocacy advertising

advocacy advertising
рекл., пол. пропагандистская [разъяснительно-пропагандистская\] реклама (рекламная деятельность по разъяснению и отстаиванию какой-л. идеи или мнения относительно спорной общественной проблемы; часто выполняет роль промежуточной рекламы, предваряя рекламу того или иного товара)
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рекламно-пропагандистская кампания
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пропагандистская реклама
реклама, в которой выражается мнение компании на темы, имеющие общественное звучание, такие, например, как образование и здравоохранение

Англо-русский экономический словарь.

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Смотреть что такое "advocacy advertising" в других словарях:

  • Advocacy Advertising — The use of marketing used to support a particular message or cause. Unlike commercial advertising, advocacy advertising is considered to be undertaken in the interest of a group or the public, and typically does not promote a product or service.… …   Investment dictionary

  • advocacy advertising — / ædvəkəsi ˌædvətaɪzɪŋ/ noun advertising by a business that expresses a particular point of view on some issue ● Because of its prestige as a producer, the company’s advocacy advertising had great influence. ● The food company’s advocacy… …   Marketing dictionary in english

  • Advocacy journalism — is a genre of journalism that intentionally and transparently adopts a non objective viewpoint, usually for some social or political purpose. Because it is intended to be factual, it is distinguished from propaganda. It is also distinct from… …   Wikipedia

  • Advocacy group — This article is about political and social advocacy and lobbying groups. For other interest groups, see Interest group (disambiguation). Advocacy groups (also pressure groups, lobby groups and some interest groups and special interest groups) use …   Wikipedia

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • issue advertising — ➔ advertising * * * issue advertising UK US noun [U] (also advocacy advertising) ► MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: »Critics fear that issue advertising will… …   Financial and business terms

  • Customer advocacy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Networked Advocacy — or net centric advocacy refers to a specific type of advocacy. While networked advocacy has existed for centuries, it has become significantly more efficacious in recent years due in large part to the widespread availability of the internet,… …   Wikipedia

  • Self-advocacy — refers to the civil rights movement for people with developmental disabilities , also called cognitive or intellectual disabilities, and other disabilities. It is also an important term in the disability rights movement, referring to people with… …   Wikipedia

  • Operating system advocacy — is the practice of attempting to increase the awareness and improve the perception of a computer operating system. The motivation behind this may be to increase the number of users of a system, to assert the superiority of one choice over another …   Wikipedia

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website …   Wikipedia

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